So what is search engine marketing? quite simply, its driving your targeted online traffic to your website. search engine marketing includes search engine optimisation and monitoring and pay per click campaigns.
To explain how search engines work, il take google as an example. Firstly, google analyses your site, then it builds a list of words and notes that were they were found and builds an index about your site based on its own system of weighting.
So when somone types a word or phrase into google, from the index google has built on your site, the link to your site is displayed on the left side of the google page, the sites most relevant to the search at the top, this is organic listing. so to be at the top of these searches, you need to use search engine optimisation.
Search engine optimisation is the process of designing and updating a website such that it shows up in organic listings for relevant user queries.
There are a number of optimisation do's and don'ts. The dont's include using hidden or invisible text, keyword stuffing (in alt tags, below footer), bounce pages or other cloaking activities, page jacking (plagerised content), link farms and link spam.
The optimisation do's include focusing on one or 2 keyphrases per page, but add as many as you can as google ignores meta keyword tags, regularly check your stats for popular phrases, make it text rich, avod multimedia.
So to make sure your using search engine optimisation to its fullest potential, ensure your website is search engine friendly, that is, the website uses valid, standards-compliant HTML and css
has text links to all of the pages on the website, (if your menu links are images, google cannot fread them), is usable and accessible, uses legible urls that match page names
you can measure your online success by visibility, traffic, conversions and the return on investment.
No comments:
Post a Comment